Where are the Blu-ray high definition DVD drives in Apple’s latest computer

Apple’s iTV strategy is iChat on steroids
By Robert X. Cringely

An old magazine publisher friend of mine once explained why he liked his business so much. “Subscriptions,” he said. “People pay for the entire year before we do anything. In what other business can you get those kind of terms from customers?”

Hold that thought.

For the last two weeks we’ve been discussing Apple’s video download strategy and associated products, especially what Apple is calling for now its iTV video extender, which I have been calling the Video Express since I first wrote about it 18 months ago. It’s evident from its High-Definition Multimedia Interface (HDMI) connector (and lack of an S-Video connector) that the iTV is intended to connect primarily to high definition televisions. Yet these were never mentioned in the product announcement by Apple CEO Steve Jobs. In fact, the term HDTV was never used despite Jobs declaration that 2005 had been the “Year of HD.”

So there is a lot about this product and the underlying services it will provide that Apple isn’t saying. Of course Apple will eventually sell and rent HD movies over this device. Then why aren’t they saying so?

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~ by jpicune on September 23, 2006.

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